Job Description
Are you a Social Media Content Creator? About the Role! We're looking to hire a passionate Social Brand Coordinator for Country Crock, the biggest brand in our US portfolio. Country Crock is an iconic brand with a fantastic growth trajectory built on successful new product launches such as Country Crock Plant Butter. The brand has a huge opportunity to attract more consumers via social and digital media among the millions of Americans who have grown up using Country Crock as well as millennial and Gen Z families who are just discovering the brand for the first time.
An ideal Social Brand Coordinator has a solid understanding of the role of brands and marketing communication-and is proficient in creative evaluation, content creation, social media management, and basic marketing analytics tools. They are a curious, proactive self-starter, eager to learn and contribute to marketing efforts within a fast-paced, entrepreneurial environment. With a keen eye for details and in accordance with defined strategies and goals, their daily responsibilities will center around two areas - brand content management, and social community management. include:
Main Responsibilities include but are not limited to the following: - Brand Content Management
- Partner with cross-functional teams to create and manage best-in-class assets, including but not limited to legal, culinary, innovation, shopper marketing, and sales as well as external agency partners
- Spearhead management of all brand assets across every consumer touchpoint
- Oversee content and asset creation for social, both creating social content on your own and working with our agency end-to-end to spark engagement on social media platforms
- Oversee organic editorial calendars and publish content on owned channels
- Work alongside our Brand Managers and production agencies to facilitate efficient social content execution
- Execute media trafficking for all paid media campaigns
- Participate in marketing brainstorms and provide recommendations for social integration
- Own all social media reporting regularly, making sure that important takeaways, optimizations, and insights get shared back to the brand leads for action
- Keep a finger on the pulse with all things social! Whether it's following inspiring food accounts or making sure we are on top of real-time social trends, our Social Brand Coordinator will proactively pursue new opportunities and optimization ideas to make sure Country Crock is staying top of mind and on top of what's trending across social media.
- Provide general marketing support
- Social Community Management
- Manage social communities as the voice of the Country Crock brand across owned social channels including Instagram, TikTok, Facebook, YouTube, and Pinterest
- Field consumer inquiries from our customer service agency as the voice of the Country Crock brand
- Proactively identify community management opportunities to insert our brands into relevant and trending conversations on social media
About you! Minimum Requirements: Will need to have a Portfolio of work to share - Bachelor's degree in Marketing, Communications or a related field
- 2-3 years of relevant social media content creation experience, preferably in CPG
- An insatiable appetite for food content and comfort creating your own
- Proven understanding social first content on mobile devices
- Stellar writing and communication skills
- Passion for marketing communication and ability to identify and develop strong creative
- Painstaking attention to detail and project management
- Collaborative and positive attitude, willing to roll up your sleeves
- Ability to balance multiple tasks and think creatively about solving problems
- Clear comprehension of social best practices and a finger on the pulse of what's trending
- Knowledge of social listening tools is a plus
- An entrepreneurial mindset
- Travel less than 25%
You'll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
You'll have to deliver on the commitments you make. And we'll give you the freedom and flexibility to do your job and build your own career.
At Upfield we want you to bring your ideas, your motivation, and your desire to succeed! This part of the role is up to you to complete.
Compensation range: Base salary $ 50K-75K, based on experience, expertise, and other legitimate, non-discriminatory position-related factors. The position includes annual bonus opportunities and other competitive health and welfare benefits.
If you want to make an impact where it matters apply now!
We understand your resume might not be up to date, so we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit and hire based on values, qualifications, performance, skills, behaviors, experience and knowledge. It is the policy of Upfield not to discriminate against any applicant for employment or any employee because of age, color, sex or sexual orientation, gender, disability, national origin, race, religion, veteran status or other protected class.
#LI-HYBRID
Job Tags